Don’t miss out on our Women in Business webinar** Generational Buying Behaviour on **Wednesday, 25 June 2025 - 12pm-1pm.

Join host Emma Barbato, as she delves into how brands can attract and engage consumers across generations.
Emma brings 20 years of experience in behavioural branding, omni-channel marketing management, creative strategy and public speaking. In 2024, Emma developed Australia’s first custom AI-generated celebrity, Bruce Ryder, pioneering a new frontier in generative media.

In this webinar, you will:

• Learn how brands can attract and engage consumers across generations by decoding the unique buying triggers and pre- and post-purchase mindsets of each group.** **
• Gain valuable insights into the psychology behind each demographic’s decision making and learn how to create strategic, tailored messaging that resonates with them all.

Register now to secure your spot.